The Infinite Mystery - Chapter 358 Back In Time

Because her appearance was not breathtaking, the Emperor breaks off their engagement and bestows her instead to the bloodthirsty, ruthless, and cold-blooded Second Prince (Wang Ye).

On her wedding night comes endless humiliation, the genuine Princess Consort becoming a deserted women. A foolish woman before rebirth, she no longer expects his love. In this world, she must possess enough talent to awe those around her, carrying herself with composure and articulating with beautiful diction, override above the nine night.

- Description from Novelupdates

“I curse you to never die in peace!”

Thus, Shang Ke started a never-ending (forced) cycle of constantly throwing away his miserable life.

He would always show himself as a martyr while letting others cry over his death.

It was because of a woman’s curse that Shang Ke was hit by a car and turned into a human vegetable. This led to him becoming bound by an unlucky system in which he was cursed to die. The most unfortunate part was that he never cheated on anyone’s feelings. The reason for why he was cursed by a woman was because of a guy named Qi Chen. Qi Chen was a ladies man, and he would always use Shang Ke as an excuse to break up with any woman that he was with. As a result, Shang Ke was always blamed for the breakups. Since then, the main character could only be forced to cross into different worlds. He would thus experience for himself, the hero’s “thrill”.

- Description from Novelupdates

As a successful villainous BOSS, in addition to having ideas and aspirations, one must also keep in mind three points:First, grow sneakily, don't act rashly (once a villain acts rashly, they basically won't survive past three chapters).Second, you're not a good person, so be ruthless (becoming more evil will make you three times stronger, while redemption weakens you by seven times).Third, remember the two points above. The moment you forget them, your end is probably on its way.