Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 887 - 369: Two Major Difficulties, Resolve the First One_2

Chapter 887: Chapter 369: Two Major Difficulties, Resolve the First One_2

Long-term stability begins here."

"Wow, Mr. Su, that was incredible!" freёnovelkiss.com

"I agree."

"Please, continue. We can see the necessity of this system and feel your respect. I’m definitely willing."

The three of them had genuinely figured it out, without any resistance.

From a personal perspective, no one sees their work as unimportant. No one is willing to accept their value being diminished. This is the hardest part of the entire system.

However, with Su Huai’s prestige, what he proposes is maximally accepted, and others have no choice but to take it seriously.

If what he proposes also makes perfect sense, even the proudest individuals will be won over.

Su Huai beckoned, and Tang Xian’er ran over from afar, handing each person a set of documents.

"The core of my thinking is to classify traffic, price traffic, and empower traffic. How do we achieve this? By establishing a scientific evaluation model, then brainstorming to refine and fill it out."

He opened the documents, summarizing first before breaking them down.

"Traffic is a broad concept. Generally speaking, all attention generated within a unit of time is traffic. Can you accept my definition?"

"Yes."

"No problem."

The three nodded, and Gu nodded along as well, looking adorably earnest.

Su Huai continued, "My view of the future world is that traffic will become the most critical element in the entire commercial cycle.

Because modern society is inundated with information. The ’filter bubble’ theory is nothing new, but few realize how costly it is to break through these barriers.

Let me give you a simple example: count now, how many types of entertainment based on mental needs are there in our country?"

The four immediately began counting on their fingers.

"Reading, watching movies, watching dramas, reading comics, watching live streams..."

"Murder mystery games."

"Anime conventions!"

"Collecting figurines and plush dolls."

"Cosplay, Hanfu performances!"

"Hiking, cycling, outdoor camping, extreme sports..."

All kinds, twenty or thirty types.

Su Huai concluded, "You see, aside from work and study, our leisure lives have already been divided into dozens of small circles.

Some circles look down on each other.

Some circles will never intersect in a lifetime.

If we further subdivide these circles, for example, those who watch dramas—

Historical romance dramas are the largest group, primarily young women;

Period dramas dominate the middle-aged and elderly, young people don’t watch them;

Modern workplace dramas cater to professional white-collar audiences;

Light and sweet campus dramas target student groups...

This gives rise to a term unique to this era: "circle-breaking."

What circle is being broken?

Breaking through the small, self-contained circles and showcasing something to the broader audience.

Keep in mind, breaking circles is becoming increasingly difficult. As the times progress and entertainment methods mature, the barriers between circles only grow thicker, not thinner.

If you try to get someone obsessed with anime to appreciate the charm of historical romance dramas, they’ll just feel like gagging.

So why do I say traffic has different attributes?

Because the core reasons for attention differ.

Girls follow Sister Yi to gain inspiration for their outfits. They follow Jiaqi for his professional knowledge of beauty products and his knack for finding good deals.

So why do people follow Yuji?

Jiaqi, give me your take."

Li Jiaqi thought carefully, choosing his words, and replied, "Yu’s male fans account for a large portion. The reason they follow her, I think, is because of emotional value?

Breaking it down further, the thought processes of wealthy and ordinary players might differ.

Wealthy players exist thanks to the large number of ordinary players, and they derive a certain god-like joy of being admired and basking in attention.

Ordinary players follow Yu because she always wins and lets them do things they can’t achieve in real life?"

"Incorrect understanding."

Su Huai mercilessly refuted Li Jiaqi’s answer, and amidst everyone’s bewildered gazes, effortlessly pointed out the trap.

"Everyone follows her simply because she’s beautiful, sexy, and strong.

To truly become her fan, that’s when emotional value comes into play.

Now I want to explain the second matter to you all—general attention does count as traffic and has some value, but its value is very low. We must imbue this kind of traffic with new energy for it to generate higher value."

"I don’t get it." Gu shook his head, rolling his eyes cutely. "I’m confused."

"It’s not your fault; it’s indeed complex."

Gou Huai, wearing a gentle expression, softened everyone’s mood before beginning his next explanation.

"Let me give you an example.

Director Zhang Yimou has made a new film and now needs promotion.

He inherently has traffic—after all, it’s Zhang Yimou. Movie enthusiasts will naturally pay attention.

The cast includes Zhang Yi and Yiyang Qianxi. The former is a famed actor whose every film is eagerly anticipated, and the latter is a top-tier idol with a massive fan base.

See, even before the promotion starts, the initial traffic is already at play.

But the distributor still has to work hard on promotion—cutting trailers, creating buzz, hiring marketing teams and trolls to drive the hype.

And a side note: they also approached our company, Xingyu, asking for our help.

Why?

Or let’s focus on one detail: What is the essence of that buzz?

It’s about empowering the existing traffic.

The goal is to transform general attention into genuine interest, thereby motivating people to go to the cinema.

If you look closely at current film promotions, you’ll find that producers especially love casting actors with traffic, vendors emphasize pre-release buzz, and after the release, distributors latch onto a highlight from audience reactions and use that for frantic marketing.