Producer System: My Girlfriend is a Cellist-Chapter 53 - 52 The Choice of Advertisement

Xu Yong quickly sent over a WeChat contact, and Lin Tian clicked to add it.

Thank goodness, he had just talked with Su Ran a few days ago.

It was when Gan Yanyu came to school looking for him, and Su Ran specifically came to ask about his relationship with Gan Yanyu.

Having had that conversation, adding her on WeChat now didn’t seem so awkward.

While waiting for Su Ran’s approval, Lin Tian looked up her Douyin account that Xu Yong had shared.

He wanted to see what Xu Yong meant by "the coquettish among the coquettish."

Upon searching, the name appeared—

"Not eat coriander (No Private Messages) [120,000 followers]"

He was sweating profusely.

How could there be such a stereotypical female internet celebrity!

Thinking about it, Su Ran, as the class beauty in Class A, was often criticized by girls as being sly. Her reputation wasn’t that great.

Such a person dabbling on Douyin seemed not so unusual...

Eh?

As soon as he entered the homepage, the first thing he saw was a colorful array of various cosplay.

He clicked on one of them.

Wearing a little yellow duck hat and kindergarten clothes, Su Ran cursed at the camera:

"Hentai!"

"No way!"

"....."

So, this was the contrast.

Scrolling further, most of the roles Su Ran played were of youthful-faced characters, acting cute in front of the camera and reciting classic lines from anime...

This wasn’t coquettish, was it?

She was dressed in children’s clothes, all wrapped up snugly, playing cute as a child.

And Xu Yong still thought it was flirtatious...

Could it be...

Lin Tian was seriously considering whether to report this to the police.

But honestly, seeing the usually serious girl who sat in front of him at school acting like a Lolita on Douyin was somewhat hard to keep a straight face.

After a while, the friend request on WeChat was approved.

"Is this Lin Tian, my classmate?"

Before Lin Tian could send a message, the other side replied first.

"Yeah."

"You’re asking about endorsement deals on Douyin, right~?"

"?"

Lin Tian didn’t expect Xu Yong to be so quick.

He wasn’t even close with Su Ran.

Probably "didn’t want to miss any opportunity to chat with a beautiful girl," but this saved Lin Tian some trouble.

"Yeah."

"Okay, just to clarify, although I have tens of thousands of followers on Douyin, I’m a beauty blogger. Beauty bloggers rarely interact with the audience through the camera, so it’s hard for small bloggers like me to get endorsements. I’ve only had two so far, and the rest are just what friends have told me."

Lin Tian understood that Su Ran was giving a disclaimer.

Since she was willing to explain, Lin Tian certainly didn’t mind.

Yet, he still asked:

"Don’t you have 120,000 followers?"

"..."

"?"

"?"

"?"

"You saw my Douyin?"

Her sudden barrage of question marks made Lin Tian feel how shocked the person on the other end was.

"AAAAAA! How did you know my Douyin account?!"

"Xu Yong told me," Lin Tian replied.

"..."

"He happened upon it too; he said he wouldn’t tell any classmates!!"

"AAAAAA!"

Su Ran obviously panicked.

"Lin Tian, it’s like this. The lines I recite, the clothes I wear, it’s all ’in character.’ You know, that’s how we people who love the second dimension play; it’s not that I actually have some major illness..."

"Yeah."

Lin Tian replied.

Nobody cared.

Lin Tian didn’t know why Su Ran insisted on explaining so much to someone he barely knew.

Lin Tian wasn’t particularly interested, although he would internally grumble, he definitely had no desire to share.

After all, it’s the internet; there are too many weird people around.

And with Su Ran’s personality.

Lin Tian even suspected that Su Ran’s excited appearance.

Was all just an act for him.

However, Lin Tian still cooperatively responded:

[Don’t worry, I won’t reveal that you are Shaoluo.]

[...]

[Forget it.]

Su Ran shifted the topic back,

[First, the big influencers on Douyin have their own standard rates for videos containing ads; rates for long and short videos differ, but let’s not talk about that for now. What’s your Douyin account, Lin Tian? You probably haven’t reached the "million followers influencer" level yet, right?]

[No.]

Lin Tian answered, deliberately ignoring the first question.

[Right, then I’ll mainly discuss the model for those with less than a million followers.]

[First, no matter how many followers, there are two common methods for calculating Douyin advertising fees.]

[CPM: Cost per thousand impressions. It’s calculated based on the cost per 1000 people watching the advert; for instance, if someone pays you five dollars, it means you earn five dollars for every 1000 views of your video.]

[CPC: Cost per click. It means payment per click. For example, if there are 10 clicks, then the charge is based on those 10 clicks. For instance, if a merchant asks you to hang a link in the comments section, the more people click, the more you earn.]

[Of course, many big influencers quote prices based on their follower counts, regardless of viewership, they get paid directly, but that’s big influencers’ way of doing it.]

[I see.]

Su Ran’s explanation was easy to understand, you get it at one glance.

But these are things you could easily find online or ask merchants about.

Lin Tian wanted to know more practical information, to prevent being undervalued.

[Here’s a reference for you.

Before reaching a million followers, the average price for advertisement can be calculated as 0.06 yuan per follower. If you have 10k followers, that’s 600 yuan, 100k is 6000 yuan, 500k is 30k yuan, 1 million followers is 60k yuan, that’s roughly the market rate.]

[Alright, thanks.]

After roughly figuring out a baseline in his mind, Lin Tian became thoughtful.

He had 320k followers and was still growing, so surely, he couldn’t accept less than 20,000 yuan for a single ad.

Adding the high quality of the videos, Lin Tian could definitely push the price up.

However, there are various types of ads, hard-sell, soft-sell, specific situation, specific analysis.

[If there’s anything unclear, I’ll ask you again.]

[Okay.]

Lin Tian switched off WeChat and returned to the Douyin backend.

Now, it was time to decide what kind of ads to accept.

Lin Tian and Gan Yanyu sat on the couch together, thinking seriously.

Among the eight ads Lin Tian meticulously selected, they covered everything from online games, shopping platforms, to social media apps.

And according to the market standards Su Ran had mentioned earlier.

Lin Tian found that the offered prices were quite high. They essentially treated Lin Tian as if he had seven or eight hundred thousand followers.

"How about this second-hand trading platform?"

Lin Tian first pointed to an app called "Earn Earn," asking Gan Yanyu.

This was a very common advertisement on Douyin, and because it was seen so often, it ironically became a "meme," and audiences weren’t as averse to it.

"The requirements are for a hard-sell ad; they want us to play a piece of music, and right before reaching the climax, switch to an ad introducing their product..."

Lin Tian read the requirements halfway and even he didn’t sound confident anymore.

Damn, they really dare to ask!

Interrupting the music performance, one cannot imagine how much this would draw audience ire. ƒreeωebnovel.ƈom

"Actually, I’m not very keen on embedding ads in our videos... but if we really have to choose, I think we should choose those that won’t impact our music performance," said Gan Yanyu.

"Indeed."

Lin Tian also hated the act of forcibly inserting ads into videos.

But well, making money is essential.

Selecting one that won’t lose too much favor...

"How about this one?"

Lin Tian pointed to an advertiser called "Lettian Music Store."

The price they offered was indeed lower compared to others, but because it matched their video content well, Lin Tian considered it within the range of eight possible advertisers.

The requirement was simple.

"Use their provided instruments to shoot a video."